Fireteller shoots wild Kakadu Plum harvest in Darwin

Fireteller shoots wild Kakadu Plum harvest in Darwin

29th April 2022

Michelle On picking Kakadu Plum in Humpty Doo.

Fireteller are no stranger to interstate and international film shoots. Having shot Australia wide and in numerous international cities, Fireteller are equipped and ready to fly for any shoot. In April 2022, Fireteller were invited to shoot in Humpty Doo, a small town not far from Darwin, by Roogenic Australia. After the Australian record breaking success of their equity crowd-funding campaign, Roogenic headed to the Top End to film the wild harvesting of Kakadu Plum, a staple in their range of Australian bush foods that they distribute to the world.

Roogenic are committed to supporting indigenous farmers and wild harvesters across Australia. Having previously shot the Nyul Nyul community in Broome, Roogenic hit the road with Fireteller again, this time to capture the wild harvesting methods of the Kiril Park family. Kiril Park are a family run business who wild-harvest Kakadu plum from their land. Kakadu Plum has been proven to have the highest amount of naturally occurring vitamin C in any food in the world. It is an Australian superfood that is growing in popularity and has started appearing in beverages and food products across Australia. Kakadu Plum is a small, grape sized fruit that grows in the tropics. It is commonly freeze-dried into a powder that can be added to shakes, cereals and desserts. Fireteller braved the humidity and embarked on a three-day shoot that saw equipment lugged into bushland that couldn’t be accessed by car. Working remotely and away from power poses significant challenges for a film shoot and requires careful logistical planning. Filming 10 hour days in the heat and humidity of the Northern Territory is tough, but nothing Fireteller couldn’t handle. After a series of recent office-bound shoots, shooting in the wilds of the Top End was something they welcomed with open arms.

Kiril Park Wild Harvest was founded and is managed by Djerait woman Michelle On. Michelle was the perfect host and introduced Roogenic and Fireteller to the ways her family harvest Kakadu Plum. Fireteller had the privilege to capture her family picking Kakadu Plum from their land, and to interview her and learn about the family’s history and commitment to connecting the native food industry to country and culture. 

After the three-day shoot, Fireteller said goodbye to Kiril Park and Roogenic and embarked on a four-day tour of Kakadu National Park. They had the opportunity to capture some of the beautiful wildlife and landscapes that abound the area and to support local indigenous artists by purchasing various pieces of art works. Kakadu National Park is a world heritage site that spans almost 20,000km. It is biodiverse nature reserve encompassing wetlands, waterfalls and sandstone escarpments.

Kakadu plum is about the size of a grape.
Michelle On sipping Roogenic tea on the bank of a creek.
Kakdu Plum 5
Michelle On picking Kakadu Plum in Humpty Doo.

Fireteller helps Roogenic earn $1.3 million investment

Fireteller helps Roogenic smash $1.3 million investment record

20th April 2022

Fireteller had the opportunity to shoot with a koala. Adding quirky elements to an equity crowdfunding video can engage customers.

Roogenic has smashed an Australian record for the most crowdfunding equity raised in the shortest time , and they did it with a Fireteller produced video campaign.

Roogenic is a West Australian bush food company who have been working with Fireteller for a number of years. Over the last month, they sold $1.3 million across two rounds of crowdfunding- setting a new Australian equity crowdfunding campaign record. $800,000 of shares were sold in only one hour and 54 minutes- beating a previous record of seven hours held by the company Zero Co. Roogenic then quickly opened a second round which raised a further $500,000 in less than 90 minutes.

Roogenic began as a family- run market stall seven years ago at the Fremantle markets, now the company is a leader in the Australian health and wellness industry. They produce tea blends that utilise both the traditional medicinal use of bush foods with scientific research for those seeking natural health solutions. Impressively, Roogenic partners with Indigenous communities and small families to expand the Australian bush food industry.

Roogenic commissioned Fireteller to create the video for their campaign. Shot in numerous locations, the video features Jordan Bruno, Roogenic’s Marketing Director and of My Kitchen Rules fame, as he invites customers to invest in the company. The video features footage shot by Fireteller in Broome and in indigenous communities, as well as footage in the Roogenic warehouse and Perth bushland. Fireteller also edited and produced the motion graphics that appear in the video. 

An equity crowdfunding campaign is an excellent way to raise capital and the number one way to do that is through the use of video. Video allows companies to humanise their brand, to create love marks and to evoke more senses that print media ever could. Take it from Roogenic- video marketing works!

Watch Roogenic’s equity crowdfunding campaign which was produced by Fireteller.

Jordan Bruno presents to camera.

Sipping Roogenic tea of Gantheaume Point in Broome. Shot by Fireteller.

Droning around Gantheaume Point in Broome. Shot by Fireteller.

Fireteller used actors in the video. This allowed Roogenic to create a quirky scene for their crowdfunding video. Shot in Peaches Supermarket in Freo.

Featuring mix of in-house personnel along with actors and models allows a video to be more flexible to promote a brand.

Fireteller had the opportunity to shoot with a koala. Adding quirky elements to an equity crowdfunding video can engage customers.

Fireteller video wins GOLD at the Brisbane Advertising Awards

Fireteller video wins GOLD at the Brisbane Advertising Awards

7th November 2021

Signet Australia supports unlikely Aussie heroes.

After the successful win of Client of the Year at the 2019 Brisbane Advertising Awards for the web series Rarified Air, Signet Australia have won the gold award for the online film Unpacking Genius which was written, directed and shot by Fireteller.

Fireteller have worked extensively with Signet Australia for years on numerous projects, including the award winning Rarified Air web series and Tropfest finalist film The Jinja Assassin. Signet are renowned for supporting oddball Aussie heroes like Brett Cuthbertson who appears in the short film Unpacking Genius. The film follows Brett, Head Packer at the Art Gallery of NSW, as he undergoes his most important job: the unpacking of the artwork that features in the annual Archibald Prize. The Archibald Prize is Australia’s most prestigious art award and each year Brett is not only charged with the unpacking of the artwork, but with announcing his unofficial tip for which piece of art will win the big prize. His, and his team’s, pick is awarded as the Archibald Packing Room Prize.

Brett says: “I have no art background whatsoever, none at all” as he peruses the unique art adorning the walls of the gallery. The film was produced by Signet Australia, a packaging supplier based in Queensland, with graphics by Brainheart. Fireteller attended the Archibald Prize in 2019 to interview and follow Brett as he inspects the artwork and announces his prized pick. Signet entered the film into the BADC awards last year and were awarded the gold award for online film. 

Unpacking Genius is a perfect example of branded content success. Signet is a packaging and supply company that provides high quality products to clients Australia-wide. However, they will be first to admit that although their products are first class, they don’t necessarily win any awards for being the most interesting (cardboard boxes and packing tape etc.). So Signet set out to make their products funny and engaging using branded video content. Signet are known for sponsoring quirky and unlikely Aussie heroes and events like The Jinja Assassin (the 2nd best air-guitarist in Australia) and the Uluru Camel Cup. With this approach Signet were able to release the Unpacking Genius campaign on their social media that engaged customers and drew them to the Signet brand.


You can watch the short film Unpacking Genius here.

Signet Australia with their 2021 BADC Award 

Brett Cuthbertson in his on-camera interview by Fireteller.

Brett inspects the Archibald entries adorning the Art Gallery of NSW.

The Archibald Prize is held annually in NSW, Australia.

Brett announces the Archibald Packing Room Prize to the nation’s media.

Signet Australia supports unlikely Aussie heroes.

Fireteller wows audience at Diggers & Dealers with WESTRAC

Fireteller wows audience at Diggers & Dealers Expo with WESTRAC

5th August 2021

Westrac introduces their new Diesel Electric CAT at Diggers & Dealers.

The 2021 Diggers and Dealers audience were treated to a number of special halogauze shows which created spectacular holograms on stage. Fireteller were approached by Lux Events, who they have worked with on a number of light and sound shows, to create material for two shows- a fully animated 3D introduction to Westrac’s new diesel-electric CAT vehicle, as well as an interactive magic show.

Diggers and Dealers is Australia’s leading mining forum, combining corporate presentations by mining and exploration companies alongside a large exhibition area housing over 157 exhibitors. Attendees include miners, explorers, brokers, bankers, investors, financiers and mining industries from around the world. The event provides a unique opportunity for industry professionals to meet and network. The forum is held annually in the Western Australian town of Kalgoorlie, famous for its Superpit gold mine.

Fireteller’s halogauze shows were created in conjunction with Lux Events and featured in the closing event of the forum. Halogauze is theatrical gauze combined with a highly reflective metallic coating. It allows projected images to be solidly reflected, but it also means that anything placed behind the halogauze, when carefully lit, can also be seen. When staged correctly it can make images and logos appear 3-dimensional and like they are floating in space. Halogauze has been used by top artists and performers around the world- such as Beyonce and Lady Gaga. By combining 3D images with an interacting performer it can create a dazzling effect. 

The Westrac show featured a performer behind the gauze who interacted with the images. Fireteller and Lux projected animated graphics of a dashboard up on the screen and the performer ‘operated’ the images in a Minority Report style, reminiscent of Tom Cruise. The introduction of Westrac’s CAT was a major announcement for the mining company- one that Fireteller took very seriously. Working around the clock and within a tight deadline Fireteller and Lux Events delivered a show that wowed the Diggers and Dealers audience.

Along with the Westrac show, Fireteller also created a magic halogauze show where a real magician interacted with graphical elements on the screen. His magic tricks, paired with the ‘magic’ of the halogauze, thrilled the Diggers audience and provided much needed entertainment.

Fireteller don’t just create corporate videos, they produce full scale light and sound exhibitions in a number of mediums. Their halogauze work adds to their experience with projecting onto water screens, as seen in their 2021 Australia Day project Shining the Light.

You can watch the Westrac video here. Produced and animated by Fireteller.

Fireteller animated a 3D tunnel. The camera moved through the ground and into a 3D underground cave.

Fireteller animators followed Westrac’s machine blueprint and created the 3D render of the vehicle.

Westgold Resources Chief Executive Officer Debbie Fullarton speaking at the Diggers & Dealers Expo 2021.

The Westrac logo being displayed on halogauze.

Westrac introduces their new Diesel Electric CAT at Diggers & Dealers.